Morning
Rocket Rise
Berry Bubble flavor
Brush with it in the morning. It has Vitamin C, Vitamin D3 and Theanine to help kids start the day.
- Vitamin C
- Vitamin D3
- Theanine
- 3% nHAp
Vitamin-Infused Kids Toothpaste
Kids toothpaste without the junk.
Vitamin-infused toothpaste made with 3% Premium Grade nHAp, the same mineral teeth are made of. No fluoride, no artificial dyes and no SLS. One tube for the morning and one for bedtime.
- Vitamin-Infused
- 3% Premium Grade nHAp
- Fluoride-Free
- No Artificial Dyes
- Made in the USA
- 3% Premium Grade nHAp
- Fluoride-Free
- Food-Grade Ingredients
- No SLS or Artificial Dyes
- Third-Party Tested
- cGMP & ISO Certified
The problem
Most kids toothpaste has stuff you don't want them swallowing.
Kids swallow a little toothpaste every time they brush. That's normal. But take a look at what's inside most tubes.
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FluorideMany kids toothpastes have fluoride. The label even says to get medical help if a child swallows more than what's used for brushing.
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Artificial dyesThose bright blues and pinks usually come from artificial colors. They are only there to make the toothpaste look fun.
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SLSSLS is the soap that makes toothpaste foam. A lot of parents would rather skip it.
Sound familiar?
And getting them to brush is a fight, every night.
You're tired. They're tired. And the toothpaste isn't helping.
"It tastes yucky."
Strong mint can feel spicy to little mouths, so kids stall or skip brushing.
Every brush is a battle.
Morning and night, it's the same back-and-forth at the sink.
You worry about what they swallow.
Kids don't always spit, so you wonder what is going into their bodies.
One tube for morning and night.
Mornings and bedtime are different, but most toothpaste treats them the same.
There is an easier way.
The solution
Meet DAYLY Kids: one toothpaste for morning, one for bedtime.
Both are fluoride-free, made with 3% Premium Grade nHAp and food-grade ingredients, and come in flavors kids actually want to brush with.
Bedtime
Dream Drop
Dreamy Strawberry flavor
Brush with it at bedtime. It has Magnesium and Chamomile, two calming ingredients made for winding down.
- Magnesium
- Chamomile
- Aloe Vera
- 3% nHAp
Morning toothpaste
What's inside Rocket Rise
A berry flavored toothpaste made for mornings. Kids brush with it after breakfast to start the day.
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Vitamin CA vitamin found in fruits like oranges.
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Vitamin D3Known as the sunshine vitamin.
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TheanineFound in tea leaves. Helps support calm focus.
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3% Premium Grade nHApThe same mineral teeth are made of. Helps support strong enamel without fluoride.
Bedtime toothpaste
What's inside Dream Drop
A strawberry flavored toothpaste made for bedtime. Kids brush with it as the last step before bed.
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MagnesiumA calming mineral for the end of the day.
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ChamomileThe same flower used in bedtime teas.
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Aloe veraGentle and soothing for little mouths.
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3% Premium Grade nHApHelps support strong enamel overnight, without fluoride.
No fluoride needed
How does it protect teeth without fluoride?
Teeth are made of a mineral called hydroxyapatite. DAYLY uses 3% Premium Grade nano-hydroxyapatite (nHAp), a tiny form of that same mineral.
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1
Teeth are made of minerals.
About 97% of the hard outside layer of a tooth (enamel) is hydroxyapatite.
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2
DAYLY has that same mineral.
Every tube has 3% Premium Grade nHAp, a tiny form of the mineral teeth are already made of.
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3
It helps support strong enamel.
And because there is no fluoride, it is gentle for kids who are still learning to spit.
Clean ingredients
What's not in DAYLY Kids
Every tube is made with food-grade ingredients. Here is what we leave out.
- No Fluoride
- No Artificial Dyes
- No SLS
- No Parabens
- No Added Sugars
- Vegan & Cruelty-Free
Side by side
DAYLY Kids vs. regular kids toothpaste
| Feature | DAYLY Kids | Regular kids toothpaste |
|---|---|---|
| Made with 3% Premium Grade nHAp | Yes | – |
| Fluoride-free | Yes | – |
| No artificial dyes | Yes | – |
| No SLS | Yes | – |
| No added sugars | Yes | – |
| Has vitamins | Yes | – |
| Separate morning and bedtime formulas | Yes | – |
| Made in the USA | Yes | – |
Real families
Watch real families use DAYLY Kids
Tap a video to turn on the sound.
Our story
Made by parents. Taste-tested by our kids.
We're Ananda and Shamir. We made DAYLY Kids for our own kids, Dom and V.
If they didn't like the taste, we didn't make it. Every flavor had to pass their test first.
Ananda & Shamir, Founders
Family Bundle
Get the whole family brushing together.
The Family Bundle comes with 4 tubes: 2 for the grown-ups and 2 for the kids. Kids copy what they see, so brushing together helps make it a habit.
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RiseAdult morning
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UnwindAdult bedtime
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Rocket RiseKids morning
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Dream DropKids bedtime
From about $1.18 a day for the whole family
How it works
Two minutes in the morning. Two minutes at bedtime.
- 1
Morning: Rocket Rise
Brush after breakfast with a pea-sized amount.
- 2
Bedtime: Dream Drop
Brush as the last step before bed.
- 3
New tubes every 6 weeks
Subscribe and we send more before you run out. Shipping is free.
Use a pea-sized amount. Teach kids to spit instead of swallow, and help younger kids brush.
730
Join the 730 Society
Kids brush 730 times a year. Members get new tubes every 6 weeks, so you never run out. Pause, skip or cancel anytime.
Vitamin-Infused Toothpaste. Built for Morning and Night.
Fluoride-free. Made with 3% Premium Grade nHAp. One formula for mornings and one for bedtime.
Select set:
Select flavor:
Purchase option:
Why subscribe? Save on every order and never run out. Pause, skip or cancel anytime.
- Free shipping on all subscriptions or orders over $30.
- Orders placed before 4 PM EST ship same business day.
Rise (AM) Ingredients
- Vitamin B12 Energy spark plug that fuels morning focus.
- Vitamin B6 Mood booster for a brighter morning.
- Panax Ginseng + Notoginseng Adaptogen duo for energy and balance.
- L-Theanine Theanine Supports calm, clear focus.
- Vitamin C (Ascorbic Acid) Supports healthy gums and everyday wellness.
- nHAP Hydroxyapatite Enamel armor that supports and protects while you brush.
- Zinc (Zinc Citrate) Supports fresh breath and everyday oral wellness.
- Papaya Fruit Ferment Postbiotic that supports oral balance and fresh breath.
- Irish Moss Supports a smooth, plush mouthfeel.
- Cold-Pressed Orange Peel Oil Real sweet orange peel for a bright citrus finish.
- Xylitol Natural sweetener that supports oral health.
- Gentle Polishers (Calcium Carbonate, Hydrated Silica) Clean, smooth polish without harshness
Unwind (PM) Ingredients
- Magnesium Muscle relaxer that calms and eases tension.
- L-Theanine Supports calm, clear-headed relaxation.
- Chamomile Extract Bedtime soother that helps you drift into sleep.
- nHAP Hydroxyapatite Night repair that supports enamel while you rest.
- Vitamin C (Ascorbic Acid) Supports healthy gums.
- Panax Ginseng + Notoginseng Adaptogens for balance.
- Zinc (Zinc Citrate) Supports fresh breath and oral wellness.
- Papaya Fruit Ferment Supports oral balance and fresh breath.
- Irish Moss Supports a plush mouthfeel.
- Gentle Polishers (Calcium Carbonate, Hydrated Silica) Clean without harshness.
How to Use
Apply a pea-sized amount to a wet toothbrush. Brush gently for two full minutes. Spit and rinse lightly. Use Rise (Adult) or Rocket Rise (Kids) every morning and Unwind (Adult) or Dream Drop (Kids) every night.
Rocket Rise (AM) Ingredients
- Vitamin C supports growing immune systems and helps kids start the day strong.
- Vitamin D3 supports strong bones, growing teeth and a healthy immune system.
- Vitamin B3 (Niacinamide) supports healthy gums.
- Vitamin E provides gentle antioxidant support.
- Zinc supports immunity and helps keep little systems ready for the day.
- Nano-Hydroxyapatite helps strengthen and protect growing enamel.
- Aloe naturally soothes for a gentle, kind brush.
- Irish Moss (Chondrus Crispus) hydrates and soothes little mouths.
- Panax Ginseng and Notoginseng support everyday vitality and balance.
- L-Theanine supports calm, steady focus for the school day.
- Papaya Ferment (with Lactobacillus) helps freshen breath and support oral balance.
- Xylitol adds clean, plant-based sweetness without feeding the bacteria that cause cavities.
- Calcium Carbonate and Hydrated Silica gently polish for a smooth, clean finish.
Dream Drop (PM) Ingredients
- Chamomile has long been used to help little ones relax and wind down.
- Magnesium supports muscle relaxation to help them settle before bed.
- L-Theanine supports calm, steady focus for the school day.
- Vitamin C supports gum health and their growing immune defenses.
- Vitamin B3 (Niacinamide) supports healthy gums.
- Zinc supports immunity and balanced oral health.
- Nano-Hydroxyapatite helps strengthen and protect growing enamel overnight.
- Aloe naturally soothes for a gentle, kind brush.
- Irish Moss (Chondrus Crispus) hydrates and soothes little mouths.
Made with real vitamins, minerals, and botanicals. Natural mineralization may occur over time, which can create slight crusting around the tube opening. This is normal and a sign of real, active ingredients at work. Simply wipe clean before use.
How to Use
Apply a pea-sized amount to a wet toothbrush. Brush gently for two full minutes. Spit and rinse lightly. Use Rise (Adult) or Rocket Rise (Kids) every morning and Unwind (Adult) or Dream Drop (Kids) every night.
Rise (AM) Ingredients
- Vitamin B12 Energy spark plug that fuels morning focus.
- Vitamin B6 Mood booster for a brighter morning.
- Panax Ginseng + Notoginseng Adaptogen duo for energy and balance.
- L-Theanine Theanine Supports calm, clear focus.
- Vitamin C (Ascorbic Acid) Supports healthy gums and everyday wellness.
- nHAP Hydroxyapatite Enamel armor that supports and protects while you brush.
- Zinc (Zinc Citrate) Supports fresh breath and everyday oral wellness.
- Papaya Fruit Ferment Postbiotic that supports oral balance and fresh breath.
- Irish Moss Supports a smooth, plush mouthfeel.
- Cold-Pressed Orange Peel Oil Real sweet orange peel for a bright citrus finish.
- Xylitol Natural sweetener that supports oral health.
- Gentle Polishers (Calcium Carbonate, Hydrated Silica) Clean, smooth polish without harshness
Unwind (PM) Ingredients
- Magnesium Muscle relaxer that calms and eases tension.
- L-Theanine Supports calm, clear-headed relaxation.
- Chamomile Extract Bedtime soother that helps you drift into sleep.
- nHAP Hydroxyapatite Night repair that supports enamel while you rest.
- Vitamin C (Ascorbic Acid) Supports healthy gums.
- Panax Ginseng + Notoginseng Adaptogens for balance.
- Zinc (Zinc Citrate) Supports fresh breath and oral wellness.
- Papaya Fruit Ferment Supports oral balance and fresh breath.
- Irish Moss Supports a plush mouthfeel.
- Gentle Polishers (Calcium Carbonate, Hydrated Silica) Clean without harshness.
Rocket Rise (AM) Ingredients
- Vitamin C supports growing immune systems and helps kids start the day strong.
- Vitamin D3 supports strong bones, growing teeth and a healthy immune system.
- Vitamin B3 (Niacinamide) supports healthy gums.
- Vitamin E provides gentle antioxidant support.
- Zinc supports immunity and helps keep little systems ready for the day.
- Nano-Hydroxyapatite helps strengthen and protect growing enamel.
- Aloe naturally soothes for a gentle, kind brush.
- Irish Moss (Chondrus Crispus) hydrates and soothes little mouths.
- Panax Ginseng and Notoginseng support everyday vitality and balance.
- L-Theanine supports calm, steady focus for the school day.
- Papaya Ferment (with Lactobacillus) helps freshen breath and support oral balance.
- Xylitol adds clean, plant-based sweetness without feeding the bacteria that cause cavities.
- Calcium Carbonate and Hydrated Silica gently polish for a smooth, clean finish.
Dream Drop (PM) Ingredients
- Chamomile has long been used to help little ones relax and wind down.
- Magnesium supports muscle relaxation to help them settle before bed.
- L-Theanine supports calm, steady focus for the school day.
- Vitamin C supports gum health and their growing immune defenses.
- Vitamin B3 (Niacinamide) supports healthy gums.
- Zinc supports immunity and balanced oral health.
- Nano-Hydroxyapatite helps strengthen and protect growing enamel overnight.
- Aloe naturally soothes for a gentle, kind brush.
- Irish Moss (Chondrus Crispus) hydrates and soothes little mouths.
Made with real vitamins, minerals, and botanicals. Natural mineralization may occur over time, which can create slight crusting around the tube opening. This is normal and a sign of real, active ingredients at work. Simply wipe clean before use.
How to Use
Apply a pea-sized amount to a wet toothbrush. Brush gently for two full minutes. Spit and rinse lightly. Use Rise (Adult) or Rocket Rise (Kids) every morning and Unwind (Adult) or Dream Drop (Kids) every night.
FAQ
Questions parents ask us
Is it safe if my kid swallows some?
Every DAYLY Kids toothpaste is made with food-grade ingredients, so the small amount kids swallow while brushing is not a concern. We still recommend teaching kids to spit, like with any toothpaste, and helping younger kids brush.
How does it work without fluoride?
It uses 3% Premium Grade nano-hydroxyapatite (nHAp), a tiny form of the same mineral teeth are made of. It helps support strong enamel without fluoride.
What is the difference between Rocket Rise and Dream Drop?
Rocket Rise is for the morning. It is berry flavored and has Vitamin C, Vitamin D3 and Theanine. Dream Drop is for bedtime. It is strawberry flavored and has calming Magnesium and Chamomile. Both have 3% Premium Grade nHAp.
Can grown-ups use it too?
The kids toothpastes are made for kids. Grown-ups have their own: Rise for mornings and Unwind for bedtime. The Family Bundle comes with all four.
How long does a tube last?
About 6 weeks when brushing twice a day with a pea-sized amount. That is why subscriptions ship every 6 weeks.
How does the subscription work?
New tubes ship every 6 weeks, and shipping is always free. You can pause, skip or cancel anytime from your account. No fees and no phone calls.
Why is there sometimes dried toothpaste near the cap?
DAYLY is made with real vitamins, minerals and plant ingredients, so a little can dry near the opening. It is the same toothpaste, and it rinses off with water.
Make brushing the easy part of the day.
Clean, fluoride-free toothpaste your kids will want to use, morning and night.
Orders placed before 4 PM EST ship the same business day.
