The DAYLY Formula

THE DAYLY FORMULA

Ritual Intelligence.

Most toothpaste has one active. DAYLY has up to 12.

The System Behind

the Ritual

Most oral care is built around one goal: clean teeth. We started somewhere else. You brush twice a day, every day, 730 times a year. Almost nothing else in wellness is that consistent. So the question wasn't how to make a better toothpaste. It was what else those two minutes could be doing for you.

Every DAYLY formula is built around three things: what your mouth needs, how the moment should feel, and the time of day you reach for it. We choose ingredients you recognize, build the taste around morning or night, and leave out the harsh stuff.

The result isn't just better toothpaste. It's a morning formula and a night formula, built around the rhythm of your day. The kind of ritual you actually keep.

Why Morning and Evening Formulas Are Different

Why Morning

and Evening Formulas Are Different

A.M.

awaken

Mornings ask for a different kind of energy than nights. RISE leans into it with ginseng, B vitamins, zinc and vitamin C, and a bright, citrus-forward mint that tastes like a clean start. Two minutes that feel like waking up.

P.M.

Restore

Nights are for winding down, so UNWIND is built softer. Magnesium, L-theanine and chamomile, with a calm lavender mint that signals the day is over. Two minutes that feel like letting go.

AM · Adult

RISE

Energize. Uplift. Invigorate.

Flavor:

Citrus Mint

Lavender Mint

A stylized illustration of a glowing blue DNA helix inside a transparent bubble on a dark green background.

AM · Adult

RISE

Energize. Uplift. Invigorate.

Flavor:

Citrus Mint

Lavender Mint

The two minutes that set your whole day in motion.

You already know the drill. The vitamins you mean to take. The greens you bought once. The one thing you never skip is brushing, so that's where we put them. RISE folds ginseng, B12, B6, zinc and vitamin C into the two minutes you're already standing at the sink, and opens the day with a bright hit of citrus mint. Same habit, a lot more going on. Underneath it, nHAP looks after your enamel, fluoride-free, every stroke. RISE doesn't just clean your teeth. It sets your whole day in motion.

12 vitamins, minerals and botanicals

Vitamin B12

Vitamin C

(Ascorbic Acid)

Panax Ginseng

L-Theanine

Zinc

Nano-Hydroxyapatite

Vitamin B6

Orange Peel Oil

A single, light-colored root vegetable with many thin rootlets against a dark teal background.

Panax Notoginseng

irish moss

Papaya Ferment

A faint, blurry, off-white icon of a crescent moon.

PM · Adult

UNWIND

Calm. Relax. Restore.

Flavor:

Lavender Mint

PM · Adult

UNWIND

Calm. Relax. Restore.

Flavor:

Lavender Mint

Two minutes to decompress. All night to restore.

There's a reason your body starts to exhale the moment you reach for your toothbrush at night. UNWIND leans into that. It brings together magnesium, L-theanine and chamomile, the same calm-night ingredients you'd keep on a nightstand, and wraps them in a soft lavender mint that tells your body the day is done. While you sleep, nHAP keeps working, supporting and protecting your enamel through the hours your mouth needs it most. Two minutes. A full reset.

11 vitamins, minerals and botanicals

MAGNESIUM

A top-down view of a splash of vibrant green powder on a dark teal background.

MAGNESIUM

Chamomile

A group of fresh sliced oranges with green leaves on a dark green background.

Vitamin c

Zinc

Nano-Hydroxyapatite

A whole ginseng root with long, thin rootlets against a dark teal background.

Vitamin B6

Panax Notoginseng

A clump of red, leafy seaweed or algae with frilly edges against a solid dark teal background.

Panax Notoginseng

Papaya Ferment

A simple, light-colored line icon of a sun.

AM · Kids

ROCKET RISE

Little Go-Getters. Big Energy.

Flavor:

Berry Bubble

Lavender Mint

AM · Kids

ROCKET RISE

Little Go-Getters. Big Energy.

Flavor:

Berry Bubble

Lavender Mint

The vitamins they won't fight you on.

Here's the thing about kids and vitamins: the gummies get skipped, the chewables get spit out, but brushing happens every morning. So we put the good stuff where it actually lands. Rocket Rise brings together vitamin C, D3, zinc and vitamin E, the ones parents already keep in the cabinet, in a formula built for growing bodies. Aloe keeps little gums comfortable so brushing never turns into a battle, and a berry bubble flavor makes the whole thing feel like the best part of the morning. The ritual already happens. Rocket Rise makes it something to look forward to.

12 vitamins, minerals and botanicals

11 vitamins, minerals and botanicals

Vitamin C

VITAMIN D3

ZINC

VITAMIN E

ALOE VERA

Nano-Hydroxyapatite

A stylized pink molecule model suspended inside a larger, clear pink bubble against a dark teal background.

VITAMIN B3

Panax Ginseng

Panax Notoginseng

L-THEANINE

A halved papaya with orange flesh and black seeds sits in front of a whole papaya and a leaf.

PAPAYA FERMENT

IRISH MOSS

PM · Kids

DREAM DROP

Brush Bright. Sleep Tight.

Flavor:

Dreamy Strawberry

Lavender Mint

A purple tube of 'Kids DREAM DROP' squeezing white cream onto a fresh strawberry against a lavender background.

PM · Kids

DREAM DROP

Brush Bright. Sleep Tight.

Flavor:

Dreamy Strawberry

Lavender Mint

Bedtime just got a little calmer.

The last few minutes before bed set the tone for the whole night. Dream Drop is built for that window. It brings together magnesium and chamomile, the same wind-down ingredients you'd reach for at the end of your own day, in a gentle formula made for kids. Xylitol keeps their mouth clean and fresh without anything harsh, aloe soothes little gums, and a dreamy strawberry flavor makes brushing feel like the soft landing into sleep. While they rest, nHAP supports and protects their enamel overnight. Dream Drop doesn't just end the day. It helps start a good night.

9 vitamins, minerals and botanicals