About Us

Where Habits Become Rituals.

We started DAYLY with a simple question: what if the two minutes you already spend at the sink could do more for your mind, body, and smile?

How It Started

Born at the

bathroom sink.

How It Started

Born at the

bathroom sink.

Supplements get skipped. Brushing doesn't. That simple fact is where DAYLY started.

The sink is the most consistent wellness spot in the home, two minutes, twice a day, every single day. So we asked: what if brushing could do more?

Then came the second realization. You don't need the same thing at 7am that you need at 9pm. Mornings ask for energy and focus. Nights ask for calm. So we built two formulas, AM and PM, the way your skincare already works. Same two minutes, matched to your body's rhythm.
We built DAYLY to turn that everyday habit into something purposeful. Clean ingredients. Thoughtful formulas. A ritual worth looking forward to.

Supplements get skipped. Brushing doesn't. That simple fact is where DAYLY started.

The sink is the most consistent wellness spot in the home, two minutes, twice a day, every single day. So we asked: what if brushing could do more?

Then came the second realization. You don't need the same thing at 7am that you need at 9pm. Mornings ask for energy and focus. Nights ask for calm. So we built two formulas, AM and PM, the way your skincare already works. Same two minutes, matched to your body's rhythm. We built DAYLY to turn that everyday habit into something purposeful. Clean ingredients. Thoughtful formulas. A ritual worth looking forward to.

The People Behind DAYLY

Ananda Saba

Co-Founder, The Heart of DAYLY

For Ananda, wellness isn't a trend, it's woven into who she is. Raised in Brazil, where nature is medicine and daily rituals are cherished, she grew up believing that the little things we do every day matter most.

Over the years, Ananda built a career creating brands that blend purpose, beauty, and functionality. Her own days are grounded in mindful habits - from vitamins and movement to nourishing food. But she saw how overwhelming it can be to keep up with endless supplements, especially for families. One thing, however, is always non-negotiable: brushing twice a day.

"Brushing your teeth is the one ritual no one forgets. What if that moment could do more?"

Ananda Saba

Shamir Patel

Co-Founder, The Builder of DAYLY

For Shamir, entrepreneurship and wellness have always gone hand in hand. Of Indian descent, he grew up in a culture where vitamins, herbs, and spices were daily tools for living well - lessons that shaped his belief in the power of consistent, natural wellness

With more than two decades of experience building, investing in, and advising businesses across hospitality, manufacturing, and consumer goods, Shamir brings the operational expertise and strategic vision that help turn ideas into lasting brands.

"It's a way to make the most universal habit in the world - brushing - more powerful and more meaningful."

Shamir Patel

Our toughest critics.

Dominic (9) and Valentina (11) didn't just inspire our Kids Collection, they tested every single formula. If it didn't taste great, they'd tell us. If it made brushing more fun, we'd know. Rocket Rise and Dream Drop exist because they showed us what kids actually want, and what parents actually need.

Turns out brushing with the same minty zing at 7am and 8pm is a little like espresso before bed. So we split them: Rocket Rise to wake them up, Dream Drop to wind them down. You're welcome.

From our family to yours.

Our toughest critics.

Turns out brushing with the same minty zing at 7am and 8pm is a little like espresso before bed. So we split them: Rocket Rise to wake them up, Dream Drop to wind them down. You're welcome.

From our family to yours.

Our Values