DAYLY Website FAQ
01 The Basics
What DAYLY is, how it works, and who it is for
What is DAYLY?
DAYLY is the first AM/PM oral wellness system. Four products: Rise, Unwind, Rocket Rise, and Dream Drop each formulated with vitamins, minerals, and botanicals thoughtfully chosen for morning and evening ritual use. It cleans and remineralizes like a premium toothpaste. And then it does more. Not a supplement. Not just toothpaste. A twice-daily ritual built on a habit you already have.
How is DAYLY different from regular toothpaste?
Standard toothpaste was designed to do one thing: clean teeth. DAYLY was designed around a different question entirely. What if the two minutes you already spend brushing could feel more intentional? Every formula layers thoughtfully selected ingredients on top of a clean, effective base ingredients chosen for their sensory contribution and their long association with morning activation or evening restoration. Rise sets the tone for your day. Unwind closes it. 730 sessions a year, each one designed with a specific moment in mind.
Why AM and PM formulas? Why not one toothpaste for everything?
Because morning and evening feel different, and your ritual should reflect that. Rise is built around botanicals and flavors associated with morning energy and a bright, invigorating start. Unwind is built around botanicals and flavors associated with evening calm and restoration. Using both creates a ritual that works with your day, not against it.
Is DAYLY a supplement or a drug?
No. DAYLY is a cosmetic toothpaste that operates fully within FDA cosmetic guidelines. We include vitamins, minerals, and botanicals because we believe the ritual of brushing deserves thoughtful ingredients. We do not make drug claims, we do not replace your multivitamin, and we do not represent that our products produce clinical or therapeutic outcomes. DAYLY is a premium oral care product designed to make a daily habit feel more intentional.
Who is DAYLY for?
Anyone who brushes their teeth and wants that habit to feel like something. Rise and Unwind are formulated for adults. Rocket Rise and Dream Drop are formulated for children ages 3 and up with adult supervision. The Family 4-Pack covers everyone.
Can I use DAYLY as my only toothpaste?
Yes. DAYLY is a full-function premium toothpaste. It cleans, polishes, freshens, and supports enamel as well as any premium paste on the market. There is nothing to add to your routine. Just switch and brush.
02 The Science
nHAP, oral absorption, and the formulation philosophy behind DAYLY
The science-related answers below describe ingredient properties and mechanisms as understood in the cosmetic oral care literature.
These descriptions do not constitute clinical claims. DAYLY is a cosmetic toothpaste. Results vary by individual. Consult your dentist for advice on specific dental conditions.
What is nano-hydroxyapatite (nHAP) and why does DAYLY use it instead of fluoride?
Nano-hydroxyapatite is molecularly identical to the primary mineral that makes up tooth enamel. Reduced to nano-sized particles, it can bond into microscopic surface pores and areas of early enamel wear, supporting enamel remineralization over consistent use. It is non-abrasive and safe if a small amount is accidentally swallowed. DAYLY uses nHAP in place of fluoride, giving families who prefer a fluoride-free formula a widely studied, well-regarded alternative used in premium oral care products across Europe and Japan.
Can nHAP help with sensitivity?
nHAP works by supporting and helping strengthen enamel over consistent, twice-daily use. We don't make sensitivity claims, that's territory for products regulated as drugs, not cosmetics. If you have ongoing or localized sensitivity, see your dentist to rule out the underlying cause.
What is the Ritual Intelligence philosophy behind DAYLY's formulas?
Every formula in the DAYLY system is built around three pillars: oral environment support, sensory experience, and ritual consistency. We select ingredients based on their traditional associations, their sensory contribution to the morning or evening window they are designed for, and their compatibility with a clean, safe cosmetic formula. The AM formulas are designed to feel activating. The PM formulas are designed to feel restorative. The goal is a ritual that works with the rhythm of your day.
What did DAYLY deliberately leave out and why?
We are as proud of what we excluded as what we included. No fluoride, we use nHAP instead. No SLS, we use plant-derived, coconut-based cleansers. No artificial sweeteners, sweetness comes from Stevia Rebaudiana. No artificial dyes or synthetic fragrances. No alcohol. No parabens. No microplastics.
Is DAYLY doctor-verified or FDA approved?
FDA registration is a mandatory compliance standard, it confirms the facility meets federal requirements for safety and quality. Cosmetic toothpastes are not individually FDA-approved products, and we don't claim individual doctor verification. DAYLY stays fully within cosmetic guidelines and does not make drug claims.
03 The Formulas
What is inside each product and why we built it that way
What makes each DAYLY formula different from the others?
Each formula was built around a specific moment in the day and the sensory experience that moment calls for. Rise for adult morning ritual. Unwind for adult evening restoration. Rocket Rise for kids morning. Dream Drop for kids bedtime. The hero ingredients in each formula were chosen specifically to complement that window. Nothing in any DAYLY formula is decorative.
RISE
Citrus Mint | AM Adult | Energize. Uplift. Invigorate.
You already know the drill. The vitamins you mean to take, the greens you bought once. The one thing you never skip is brushing, so that's where we put them. Rise folds ginseng, B12, B6, zinc and vitamin C into the two minutes you already spend at the sink, and opens the day with a bright hit of citrus mint. Same habit, a lot more going on. Underneath it, nHAP helps protect and support your enamel, every stroke. Rise doesn't just clean your teeth. It sets your whole day in motion.
UNWIND
Lavender Mint | PM Adult | Calm. Relax. Restore.
There's a reason your body starts to exhale when you reach for your toothbrush at night. Unwind leans into that. It brings together magnesium, L-theanine and chamomile, the same calm-night ingredients you'd keep on a nightstand, in a soft lavender mint that tells your body the day is done. While you sleep, nHAP keeps working, supporting and protecting your enamel through the hours your mouth needs it most. Two minutes. A full reset.
ROCKET RISE
Berry Bubble | AM Kids | Little Go-Getters. Big Energy.
Here's the thing about kids and vitamins: the gummies get skipped, the chewables get spit out, but brushing happens every morning. So we put the good stuff where it lands. Rocket Rise brings together vitamin C, D3, zinc and vitamin E, the ones parents already keep in the cabinet, in a formula built for growing bodies. Aloe keeps little gums comfortable so brushing never turns into a battle, and a berry bubble flavor makes it the best part of the morning. The ritual already happens. Rocket Rise makes it something to look forward to.
DREAM DROP
Dreamy Strawberry | PM Kids | Brush Bright. Sleep Tight.
The last few minutes before bed set the tone for the whole night, and Dream Drop is built for that window. It brings together magnesium and chamomile, the same wind-down ingredients you'd reach for at the end of your own day, in a gentle formula made for kids. Xylitol keeps their mouth clean and fresh without anything harsh, aloe soothes little gums, and a dreamy strawberry flavor makes brushing feel like the soft landing into sleep. While they rest, nHAP supports and protects their enamel overnight.
04 Clean and Safe
Certifications, ingredients, safety, and what you need to know
HEADS UP
BEFORE YOU BRUSH
HEADS UP BEFORE YOU BRUSH
Why does DAYLY sometimes leave a small residue near the cap or in the sink?
Because DAYLY is made with real vitamins, minerals, and botanical ingredients not the heavily processed, stabilizer-laden bases used in conventional toothpastes.
Standard mass-market pastes achieve cosmetic uniformity at the cost of ingredient quality. DAYLY formulates differently. The vitamins, minerals, and plant extracts in our formulas behave naturally. If a small amount dries near the tube opening or in the sink, it is the same material you just brushed with. It is completely safe, rinses away instantly with water, and is honestly one of the clearest signs that what is inside the tube is real.
We make this tradeoff deliberately. Formula integrity over cosmetic perfection. Every time.
Where is DAYLY made?
Every tube of DAYLY is manufactured in the United States at a facility holding ISO 9001:2015, ISO 22716:2007, NSF and USDA Organic handling certification, Kosher certification, and full FDA registration under current GMP compliance standards. Every batch is audited and third-party verified from raw ingredient sourcing through final packaging.
Is DAYLY free of SLS, parabens, artificial dyes, and synthetic fragrances?
No synthetic fragrances. Flavors come from natural sources, including essential oils and natural flavor. Cleaning agents are enzyme and plant-derived.
Is DAYLY safe if a small amount is accidentally swallowed?
Yes. DAYLY ingredients are non-toxic for adults and children at the levels used, and nHAP is the same mineral as tooth enamel. No ingredient in any DAYLY formula is harmful at the quantities present in a pea-sized serving. Children should be supervised until they can reliably rinse on their own.
Is DAYLY safe for children?
Rocket Rise and Dream Drop are purpose-built for children ages 3 and up with age-appropriate ingredient selection, gentle flavor profiles, and safe-if-swallowed formulas. Adults should supervise children under age 6 during brushing. Rise and Unwind are adult formulas and are not specifically recommended for children under 12.
Important safety note about pets.
As with any product containing xylitol, keep all DAYLY products away from dogs. Xylitol is toxic to dogs even in small amounts. Store DAYLY out of reach of pets at all times.
What is the tube made of?
DAYLY uses multi-layer PE tubes with an oxygen-barrier layer specifically designed to protect vitamin-infused formulas from oxidation over their shelf life.
05 The Ritual
How to use DAYLY, the AM/PM system, subscription, and more
How do I use DAYLY?
Exactly the same way you brush now. Apply a pea-sized amount to your toothbrush, brush for two minutes morning and night, and rinse well. No behavior change required. No new steps. Just switch and brush.
Do I have to use both the AM and PM formulas?
The AM and PM formulas are designed as a system. Rise is built for morning sensory activation. Unwind is built for evening restoration and overnight enamel support. Using both creates a full daily ritual. Either formula used alone is still a premium, clean toothpaste. Start with the one that resonates most.
How much should I use per brush?
A pea-sized amount, approximately 0.5 to 1 gram, per brushing session. For children under 6, use slightly less and supervise to ensure adequate rinsing.
How long does one tube last?
Each tube is 4oz (113g). At a pea-sized amount twice daily, one tube lasts approximately 4 to 6 weeks per person. This is exactly why DAYLY's default subscription cadence is every 6 weeks.
What is the DAYLY subscription and how does it work?
The subscription delivers your DAYLY ritual automatically every 6 weeks at a reduced price. Cancel, pause, or skip anytime with no fees.
Which bundle should I start with?
Adults: start with the AM/PM Adult Ritual Bundle. Families: the Family 4-Pack covers everyone. Want to try one formula first? Rise is where most adults begin. Rocket Rise is where most kids begin.
Same two minutes. Way more intention.
That is DAYLY in one line. The habit was already there. We just made it mean something.