6 Reasons Parents Are
Switching To DAYLY
And Never Going Back.
Their vitamins change morning to night. Their toothpaste never did, until now.
Tired of the morning battle and the bedtime negotiation? Rocket Rise and Dream Drop bring 20 vitamins, minerals and botanicals across one AM + PM ritual, making it the last kids' toothpaste you'll ever have to convince them to use.
01
Their Current Toothpaste
Has Been Doing the Bare Minimum.
Take a look at the back of your kids' current toothpaste tube. If you can find an ingredient list at all, it's mostly stabilizers, foaming agents, and a flavor kids will tolerate. That's been the standard for kids' toothpaste for decades.
Here's the thing about brushing. It happens twice a day, every day, for the rest of your child's life, and every single brush is an opportunity that regular toothpaste leaves completely on the table. DAYLY Kids was built to change that.
The part regular toothpaste never considered: your kid's body isn't running the same program at 7am that it is at 7pm. Mornings ask for energy. Nights ask for calm. One formula, all day, was never built for that. So we built two - Rocket Rise for mornings, Dream Drop for nights - instead of asking one formula to do two different jobs.
Their old toothpaste has zero vitamins, minerals or botanicals.
DAYLY Kids has 20 across two formulas,
built for what mornings need and
what nights need.
02
Why Build It Into Brushing?
It’s A Routine Kids Already Know.
Here's the truth about building healthy habits in kids: the ones that stick aren't the ones you add. They're the ones you upgrade.
DAYLY Kids was built around that reality. Instead of asking your child to build a new habit from scratch, Rocket Rise and Dream Drop work inside the habit they already have. The brushing still happens, just now their formula delivers vitamins, minerals and botanicals directly through that contact, twice a day, every single day.
No new steps. No convincing. Just better ingredients behind a habit that was already running. The result is a ritual that doesn't depend on memory, motivation, or a good mood. It just depends on the same two minutes they already spend at the sink.
03
The Morning Formula
Built For Little Go-Getters.
Rocket Rise was designed to make the morning brush the first win of the day. It starts with a Berry Bubble flavor kids love from the very first brush. Not because flavor is the point, but because if they don't love it, they won't use it.
Behind the flavor is a formula built for mornings. Vitamin C and Zinc help support a healthy immune system, while fluoride-free nano-hydroxyapatite supports and protects growing enamel with every single brush. All of it in two minutes. All of it before they've had breakfast.
The morning launch that sets the tone for everything that follows.
Rocket Rise. 11 Vitamins, Minerals & Botanicals, including Vitamin C, Vitamin D3, Zinc and nHAp. Full ingredient breakdown below.
04
The Bedtime Formula
That Makes The Last
Two Minutes Of The Day
Worth Showing Up For.
Dream Drop was built to make the nighttime brush the easiest part of the whole routine. We know bedtime can be the hardest part of the day, and the last thing anyone needs is another battle at the sink. So we built a toothpaste with a Dreamy Strawberry flavor kids actually love.
The formula behind it was built for evenings. Magnesium Citrate and Chamomile Extract help support muscle ease and settle little bodies down, while fluoride-free nano-hydroxyapatite supports and protects growing enamel through the night.
Xylitol adds clean, plant-based sweetness without feeding the bacteria that cause cavities - a flavor worth showing up for, and a calming signal that the day is done.
Dream Drop. 9 Vitamins, Minerals & Botanicals, including Magnesium Citrate, Chamomile Extract and nHAp. Full ingredient breakdown below.
05
What Happens If
They Swallow A Little?
This is the question most parents ask, and it's a fair one. Every ingredient in DAYLY Kids is food-grade, so the small amount kids naturally swallow during normal brushing isn't something to worry about. We still recommend teaching kids to spit rather than swallow, the same as with any toothpaste, and supervising younger brushers.
Rocket Rise and Dream Drop are fluoride-free and contain no parabens, artificial colors or harsh additives. Every ingredient earns its place - which is what lets us answer this question with this much confidence.
That's not an accident. That's the whole point.
NO ARTIFICIAL DYES
NO ADDED SUGARS
FLUORIDE-FREE
MADE IN THE USA
06
Kid-Tested.
Founder-Approved.
DAYLY Kids was developed with one non-negotiable standard: our own kids had to love it.
The toothpastes already on the market for kids weren't bad. They just weren't good enough. The packaging was loud, but the ingredients were an afterthought. So we set out to build something better, with our own kids Dom (9) and V (11) as Chief Taste-Testers, and they took the role seriously.
Every Rocket Rise formula went through them. Every Dream Drop formula went through them. Every flavor, texture and iteration was tested by the real critics. If it wasn't right, they said so, and when they started reaching for the tube without being asked, that's when we knew this was something good.
Rocket Rise and Dream Drop didn't get to the shelf because they tested well in a lab. They got there because our own kids actually wanted to use them.
What To Expect
With DAYLY Kids
Day 1-3
The Ritual Begins
✓ They actually like the taste (huge win)
✓ Brushing starts to feel like a treat, not a task
✓ No more brushing battles
Week 1-2
Building The Habit
✓ Their brushing routine starts to stick
✓ Less reminding, more doing
✓ They start reaching for the tubes themselves
Week 3-4+
No Brushing Battles
✓ Teeth feel smoother, cleaner and healthier
✓ Morning and night routines runs on autopilot
✓ Brushing becomes something they just…do
20 Vitamins,
Minerals & Botanicals.
Across Two Formulas.
20 Vitamins, Minerals & Botanicals.
Across Two Formulas.
Two minutes. Twice a day. The habit they never skip.
Rocket Rise + Dream Drop
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$35.99
/mo
$44.99
$0.86 per day
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Pause or cancel anytime
Why Subscribe? Lock in your ritual at a discount.
Never run out.
Why Subscribe? Lock in your ritual at a discount. Never run out.
One-Time Purchase
$44.99
Free shipping only with subscription orders
Your order is estimated to arrive: Wed,
November 15th if you order in 20 hrs 3 mins
ROCKET RISE (AM) INGREDIENTS
Vitamin C supports growing immune systems and helps kids start the day strong.
Vitamin D3 supports strong bones, growing teeth and a healthy immune system.
Vitamin B3 (Niacinamide) supports healthy gums.
Vitamin E provides gentle antioxidant support.
Zinc supports immunity and helps keep little systems ready for the day.
Nano-Hydroxyapatite helps strengthen and protect growing enamel.
Aloe naturally soothes for a gentle, kind brush.
Irish Moss (Chondrus Crispus) hydrates and soothes little mouths.
Panax Ginseng and Notoginseng support everyday vitality and balance.
L-Theanine supports calm, steady focus for the school day.
Papaya Ferment (with Lactobacillus) helps freshen breath and support oral balance.
Xylitol adds clean, plant-based sweetness without feeding the bacteria that cause cavities.
Calcium Carbonate and Hydrated Silica gently polish for a smooth, clean finish.
Made with real vitamins, minerals, and botanicals. Natural mineralization may occur over time, which can create slight crusting around the tube opening. This is normal and a sign of real, active ingredients at work. Simply wipe clean before use.
DREAM DROP (PM) INGREDIENTS
Chamomile has long been used to help little ones relax and wind down.
Magnesium supports muscle relaxation to help them settle before bed.
L-Theanine supports calm, steady focus for the school day.
Vitamin C supports gum health and their growing immune defenses.
Vitamin B3 (Niacinamide) supports healthy gums.
Zinc supports immunity and balanced oral health.
Nano-Hydroxyapatite helps strengthen and protect growing enamel overnight.
Aloe naturally soothes for a gentle, kind brush.
Irish Moss (Chondrus Crispus) hydrates and soothes little mouths.
Made with real vitamins, minerals, and botanicals. Natural mineralization may occur over time, which can create slight crusting around the tube opening. This is normal and a sign of real, active ingredients at work. Simply wipe clean before use.
Trusted By
Parents Just Like You
What's Actually
In Your Kids' Toothpaste?
See how DAYLY compares to other kids' toothpaste.
Ingredients
Fluoride-Free Nano-hydrox- yapatite
Zinc
Aloe
Vitamin B3 (Niacinamide)
L-Theanine
Papaya Fruit Ferment
Irish Moss
Built for AM + PM
Built for AM + PM
DAYLY Kids
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Leading Kids Toothpaste
No
No
No
No
No
No
No
No
No - one formula, all day
AM
BERRY BUBBLE
Rocket Rise
Little Go-Getters. Big Energy.
11 vitamins, minerals and botanicals
Vitamin C Immune sidekick that helps little bodies stay strong.
Vitamin D3 Supports strong teeth and growing smiles.
Vitamin E Gentle antioxidant for healthy little mouths.
Niacinamide (Vitamin B3) Support for everyday wellness.
Zinc Supports immunity and quick healing.
Aloe Soothes little gums.
Papaya Fruit Ferment Postbiotic that supports oral balance and fresh breath.
L-Theanine Supports calm, happy focus.
Irish Moss Supports a smooth, gentle mouthfeel.
Nano-Hydroxyapatite Supports and protects growing enamel.
“Where morning routines become launchpads.”
AM
DREAMY STRAWBERRY
Dream Drop
Brush Bright. Sleep Tight.
9 vitamins, minerals and botanicals
Magnesium Citrate Calms muscles and eases tension before sleep.
Chamomile Extract Gentle bedtime buddy that soothes for sweet dreams.
L-Theanine Supports peaceful settling into sleep.
Zinc Helps keep breath balanced overnight.
Aloe Soothes sensitive little gums.
Niacinamide (Vitamin B3) Support for everyday wellness.
Irish Moss Supports a smooth, gentle mouthfeel.
Papaya Fruit Ferment Postbiotic that supports oral balance and fresh breath.
Nano-Hydroxyapatite Overnight support that protects and helps restore tiny teeth.
“Where bedtime routines become sweet dreams.”
Frequently
Asked Questions
What if my kid swallows some?
Totally normal. Every DAYLY Kids formula is made with food-grade ingredients, so the small amount that gets swallowed during normal brushing isn't a concern. We still recommend teaching kids to spit rather than swallow, the same as with any toothpaste, and supervising brushing for younger kids.
What age is Rocket Rise /Dream Drop for?
DAYLY Kids is formulated with gentle, food-grade ingredients for children ages 3 and up. Use a pea-sized amount per brush, and supervise children under 6.
Does DAYLY Kids have fluoride?
No. Every kids’ formula uses Nano-Hydroxyapatite (nHAp) — the same mineral that makes up tooth enamel — to support and protect growing teeth without fluoride.
What makes Rocket Rise and Dream Drop different from regular kids’ toothpaste?
Most kids’ toothpaste is flavor and foam, nothing else. Rocket Rise carries 11 vitamins, minerals, and botanicals built for mornings. Dream Drop carries 9, built for wind-down. Together, that's 20 ingredients working through the one habit your kids never skip - one formula for what mornings need, another for what nights need.
Is xylitol safe for kids?
Yes. Xylitol is a plant-based sweetener that adds clean sweetness without feeding the bacteria that cause cavities, making it a much better choice than artificial sweeteners or added sugar.
Can my kid use an electric toothbrush with DAYLY?
Absolutely. Rocket Rise and Dream Drop work with any toothbrush, manual or electric.
How long does one tube last?
With twice-daily brushing and a pea-sized amount, most families get about 6 weeks per tube, which is why subscriptions are timed to match.
Can I cancel my subscription anytime?
Yes. Pause, skip, or cancel anytime from your account — no fees, no phone calls, no hassle.
Can parents use Rocket Rise or Dream Drop too?
They're formulated specifically for kids, but if your little one insists on sharing, that's a battle we understand. For your own AM/PM ritual, RISE and UNWIND are built just for you.
Why does my kids' toothpaste sometimes leave a residue near the cap or in the sink?
Because DAYLY is made with real vitamins, minerals and botanical ingredients, not the heavily processed, stabilizer-laden bases used in conventional toothpaste. If a small amount dries near the tube opening or in the sink, it's the same material your child just brushed with. It rinses away instantly with water.