DAYLY vitamin-infused toothpaste lineup: RISE, UNWIND, ROCKET RISE and DREAM DROP with citrus, lavender, papaya and berries

Vitamin-Infused Toothpaste For Your Brushing Rituals

The World's First AM & PM Brushing Rituals Designed For Your Body, Mind, And Smile.

  • Vitamin-Infused: Real actives. B12, C, magnesium, L-theanine.
  • Fluoride-free with nano-hydroxyapatite
  • Family Safe: Fluoride-free, no SLS or artificial dyes

Free shipping on subscriptions or $30+ orders

DAYLY toothpaste tubes in a Pop Up Grocer shopping cart in New York City

Your DAYLY Ritual Just Popped Up in NYC.

Brush Well. Live Well. Dayly.™

Up to 12 vitamins, minerals and botanicals.

  • DAYLY RISE AM toothpaste, citrus mint flavor AM

    Rise

    Bright citrus mint for mornings.

    • Natural citrus mint flavor
    • 12 vitamins, minerals and botanicals

    Morning brightness for your best day ahead.

    As low as $20.99

  • DAYLY UNWIND PM toothpaste, lavender mint flavor PM

    Unwind

    Calming lavender mint for evenings.

    • Natural lavender mint flavor
    • 11 vitamins, minerals and botanicals

    Nighttime ritual for deeper rest.

    As low as $20.99

  • DAYLY ROCKET RISE kids AM toothpaste, berry flavor AM

    Rocket Rise

    For Little Go-Getters.

    • Natural berry flavor
    • 11 vitamins, minerals and botanicals

    Morning lift-off for little astronauts.

    As low as $20.99

  • DAYLY DREAM DROP kids PM toothpaste, strawberry flavor PM

    Dream Drop

    For Sleepy Time Smiles.

    • Natural strawberry flavor
    • 9 vitamins, minerals and botanicals

    A dreamy strawberry nighttime brushing ritual.

    As low as $20.99

shop your ritual

Free shipping only with subscription orders

We brush 730 times a year.

What if those moments could do more?

  • The only wellness habit no one forgets

    While vitamins sit in the cabinet and supplements go unopened, your toothbrush never misses a day. We built wellness into the one ritual you already keep.

  • Zero behavior change required

    No new routines. No extra steps. Just the same twice-a-day habit you've had since childhood, now elevated with a twice-a-day habit built around morning and evening rituals

  • Compliance beats intention. Every time.

    The best wellness product isn't the one with the most benefits, it's the one you actually use. DAYLY transforms your most consistent habit into your most meaningful ritual.

Vitamin-infused toothpaste for the rituals you already do.

Morning, night, and kids’ formulas built around the body’s daily rhythm.

DAYLY RISE, ROCKET RISE, UNWIND and DREAM DROP toothpaste tubes standing in a row

Elevated Oral Care

We formulated DAYLY with nano-hydroxyapatite, botanicals, and vitamins in a morning and evening formula, and vitamins that bring a little extra innovation to your brush routine. Your mouth deserves the same attention as your face.

AM/PM Functional Rituals

Your morning routine is not the same as your night routine. DAYLY formulas are designed to match the moment, from bright, energizing mornings to calmer evening rituals.

For the Whole Family

Kids may forget vitamins, supplements, and wellness routines, but they brush. DAYLY makes that daily habit more fun, more intentional, and easier to turn into a family ritual.

  • Nano Hydroxyapatite

    Fluoride-free with nano-hydroxyapatite.

  • Vitamin-Infused Innovation

    B12, C, E, D3, and more, bringing a little extra to your brush routine.

  • Functional Botanicals

    Chamomile, ginseng and papaya for a holistic approach to oral wellness.

see the science

Free shipping on subscriptions or $30+ orders

Science-Backed. Family-Safe.

Two children laughing while brushing their teeth with DAYLY kids toothpaste

Clean Formulations

No SLS, parabens, or artificial dyes. Just clean ingredients your whole family can feel good about.

Family-safe ingredients

Third-Party Tested

Made in USA facilities with rigorous quality standards. Every batch is manufactured in the USA at an FDA-registered, cGMP, ISO-certified facility. Third party tested by Certified Labs.

Made in USA

Where Habits Become Rituals

Your skincare gets a ritual. Your supplements get a stack. Your oral care gets a drawer.

Where Habits Become Rituals
(The Ritual) Regular Toothpaste (The Chore) Daily Supplements (The Afterthought) Skincare Routine (The Ritual You Already Have)
A Habit You'll Never Skip Yes: Anchored to brushing - the one habit nobody skips. Yes: A chore. Gets it done, nothing more No: Skipped more than taken. Partly: You protect it - but you can rush it.
Zero Extra Time.
Zero Excuses
Yes: 2 minutes you're already spending. No new routine needed. No: Time spent.
No wellness return.
No: One more step to add. One more step to skip. No: Extra steps.
Extra willpower.
Oral Health Benefits Yes: NanoShield enamel tech. Clean, protected, strengthened. Partly: Surface clean.
Stops there.
No: No oral benefit whatsoever. No: Stops at
the surface.
Wellness Benefits Built In Yes: Formulated with Vitamins & Botanicals. No: Clean teeth. That's the whole story. Partly: Yes. If you remember to take them. No: Topical only.
No systemic benefit.
Active Ingredients You Feel Yes: Flavor-forward. Sensory proof it's working. No: Mint. That's it.
Every single time.
No: Swallowed.
Never sensory.
Partly: You feel it -
on the surface.
Oral Care + Wellness.
One Step
Yes: One of the only products to do both. No: Oral care only.
Wellness gap.
No: Wellness only.
Oral gap.
No: Neither. Different
category entirely.

Ready To Redefine Your Morning Ritual?

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Trusted by Wellness-Minded Families

Two Moments, One Ritual

DAYLY UNWIND toothpaste on a bathroom shelf with a glass, comb and candle

One for sunrise, one for wind-down.

The AM/PM Ritual Bundle gives your mornings energy and your evenings calm, the way the day naturally moves.

Subscribe & Save

Never run out. Never overpay. Get 18-20% Off on every order, free shipping, and the flexibility to pause or skip anytime. Because consistency is easier when it's automatic.

Brush with Purpose

730 moments that matter. Two minutes, twice a day, now infused with vitamins, botanicals, and functional actives that go beyond clean teeth.

From Our Family to Yours

A mother and daughter smiling cheek to cheek, the DAYLY founding family

DAYLY was born from one simple realization: every part of our wellness routine had evolved, except the product we used twice a day, every day.

So we reimagined toothpaste with more intention. Vitamin-infused. Botanical-powered. Designed around the rhythm of real life: morning energy, evening calm, and the daily rituals we already keep.

As parents, that idea became even bigger. Because brushing is not just a personal routine. It is one of the few habits the whole family already shares.

DAYLY is our way of making those everyday moments feel more thoughtful, more functional, and more worthy of the body they touch.

Ananda, Shamir & family